There was a lot of question marks as to weather The Time was a bona fide act all their own or just Prince puppets after their debut album as it was obviously a product of Prince’s musical vision. The band did in fact have their own identity but it didn’t really come to the surface full force until this album dropped the following year. Prince still had some role in this album but the band themselves,especially the flowering writing/producing talents of Jimmy Jam and Terry Lewis make themselves more than a little known on this album. Musically it’s very much rooted in the stripped down LINN drum machine/rhythm section based funk of the Minneapolis sound of the early 80’s but is a lot more live sounding,slick and clean. The album begins with “Wild And Loose”,a song whose strident sound,based in hefty textured rhythm guitars with synthesized accents and a tough bass line mark it as part of that direct link between the Minneapolis Sound and James Brown.
The albums breakthrough hit was…you got it: a classic 80’s phone number song in “777-9311”,a tune whose LINN based stop-start polyrhythms and wildly pitched synthesizers epitomize some of the most intricate and driving “naked funk” of that era. They even pull out the rockabilly style “OnedayI’mgonnabesomebody”,whose rhythm was somewhat similar to Prince’s at that time with their own message in this case revolving around a very self driven attitude towards achievement again a very JB influenced message. “The Walk” really gives a strong hint at the Jam/Lewis sound,an arrangement that doesn’t sound anything like Prince production wise in as much as it was produced in a much more slick and polished manner than he would’ve produced at that point even though it still has that stripped down sound.
“Gigolos Get Lonely Too” is the slowest tune on the album and is actually a mid tempo song again with a very slickly produced sound. It also raises a question as to the lyrical preoccupation of most of this album. Morris Day and the bands persona as something of loudly dressed gigolos with a groove usually took the form of comically egotistic satire as it’s base and on this song it makes it clear that such people do in fact look to genuine companionship often enough in reality-giving a lot more depth to their whole personality. The album ends with the thickly layered rhythms of “I Don’t Wanna Loose You”. These longish extended tunes all possess within them carefully crafted melodies and harmonic ideas and while firmly rooted in it’s home grown sound has an altogether different flavor from much of what else was going on in twin city funk at that time.
Original Review from August 18th,2010