The Isley Brothers,to paraphrase writer and my Facebook friend Rickey Vincent do come off strongly as the embodiment of funky masculinity. That not only goes for their mixture of pragmatism and sensitivity. But also to their musical approach as well. The family group’s 3+3 combination adding younger brothers Ernie and the late Marvin Isley and cousin Chris Jasper added a strong instrumental element to the vocal harmony approach of the elder brothers Ron,Rudy and the late Kelly Isley. During the mid 1970’s, they came up with a distinctive approach to instrumental vital funk and rock along with keeping the soulful bedroom ballads cooking at all ends.
During this time,the sextet began recording in the TONTO synthesizer complex. This is where Stevie Wonder was than working his own electronic funk/soul masterpieces as well. Most of the 3+3 Isley Brothers classic albums were recorded using the complex-especially with keyboard maestro Jasper in tow. In 1976 they released their album Harvest For The World. The album continued to expand on the throbbing grooves they developed,along with the lyrical themes of sensuous eroticism and strong minded brotherhood. Nothing on this album could ever be underrated from where I sit. But it’s the song “People Of Today” that really pulls everything else here together on every possible level.
A rolling drum launches into the song itself. It’s a gurgling mix of bass synthesizer and guitar with multiple Clavinet parts. One of them even contributing to the bottom end of the song as well. This huge tonal array of sound is calmed somewhat on the vocal refrains from Ron Isley. On the end of each chorus,a second refrain features Ron singing a call and response vocal line to a Vocoderized voice singing “my world is fine”. After this a fast and bluesy Clavinet riff leads back into the central theme of the song in which it all begins. This pattern of two separate refrains and repeated choruses maintains itself from beginning to the fade out of this song.
If I were to describe this or any Isley Brothers funk from this period, it would be as the musical equivilant of chunky peanut butter. It’s caramel colored cream texture with a strong crunchiness mixed into it. And has the same strong flavor too. The layering of the keyboard parts of this song are amazing. And it’s the perfect accompaniment as Ron Isley sings about getting ones head out of comfortable denialism. At one point he even responds to the Vocorderized “my world is fine” with the vocal response “ah your jivin’ me”. As implied in the title, it’s a wonderful example of the type of classic 70’s funk that I’ve dubbed over the years as “people music”.