Prince-One Year Later: “The Gold Standard” (2014)

Prince surprised a lot of people after a five year absence by releasing two albums on the same day: September 30th,2014 to be exact. It was an event that was just in time to be covered by this particular blog as well. Out of the two, Art Official Age seems to be the album that got the best response. During this time,Prince was expanding the NPG off into an all female side project called 3rdEyeGirl. The husband of one of its members Hannah Ford,Joshua Welton marked the first time Prince worked closely with an outside producer. Presumably to give his sound a more youth friendly sound for the 2010’s.

Welton’s contributions to Art Official Age were not as prominent as they’d be on the rather more modern teen EDM styled Hitnrun Phase 1 a year later. Prince was still ever deeply in control of the writing,instrumentation and yes-production on the former album. Still,its likely Welton’s presence reminded Prince of what made his music so appealing when he was at his most vital creative peak in the 1980’s. So with that Prince decided to reinvigorate his classic funk sound and came up with a song for the Art Official Age album entitled “The Gold Standard”.

A one note Linn drum kick starts of the song before a descending synth brass riser punctuates his slowed down rhythmically spoken vocal. The high on the neck rhythm guitar,slightly digitized live bass line and the accenting charts of the NPG Hornz. On the first bars, Prince is singing mainly with the drums and bass alone. Then the horn sections JB’s like charts take higher priority in the mix. The synth brass finally joins in with the live horns After a hand clap powered rendering of the chorus,a P–Funk synth bass initiates as bass/guitar/horn based cadence that fades out the song.

“The Gold Standard” brings together two different sides of Prince’s 80’s funk approach. His classic Minneapolis sound is represented by the brittle synth brass and stripped down arrangement. His rhythm guitar sound at its ever peak performance here as well. Aside from some modern production touches,particularly on the bass line,this also brings out his horn fueled mid/late 80’s period from songs such as “Girls & Boys” and “Housequake”. What it all does so well is showcase how much of an innovation for its time Prince’s condensation of funk was for the genres future-especially in the 2010’s.

 

 

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