Alexander O’Neal’s importance to the Minneapolis music scene of the 1980’s probably hasn’t been as documented as it should be. The Mississippi native migrated to the twin cities by age 20. During that time,he became a member of two bands who’d eventually come together through the late Prince Rogers Nelson to become The Time: Enterprise (of whom Morris Day was a member) and Flyte Tyme (first home of Jimmy Jam,Terry Lewis and Monte Moir). O’Neal was to have been The Time’s original lead singer. He and Prince didn’t seem to have gotten along. So he was dropped in favor of Morris Day.
What O’Neal did do,with the help of Jam & Lewis’s production,was to conceptualize the Minneapolis sound on a solo career he launched in 1985. Cherrelle’s 1985 album (on which O’Neal appeared as a duet partner on “Saturday Love”) and his own sophomore album Hearsay two years later both followed loose concepts revolving around romantic issues of the mid/late 80’s such as artifice and honesty. As far as O’Neal’s album went,one of the best examples of how this concept dovetailed so well into the funkiest of his music came with the 1987 UK hit single “Fake”.
A pounding,cymbal heavy,percussive drum machine starts out the song. A synth piano scale down gets right into the rest of the song. Another main rhythmic feature of the song comes in-a thick,brittle (and possibly double tracked) synth bass part. Over this is a sizzling synth string orchestration. A higher bass tone accents this on O’Neal’s vocal parts. On the brief bridges before the choruses,big melodic synth brass plays call and response to O’Neal’s vocals. The chorus and refrain both maintain the same similar backing even to the fade out of the song itself.
Friend Henrique Hopkins described this as being a type of funk that’s “punishing”. And that description fits extremely well. This is hardcore,cutting edge industrial funk of the highest order-similar to Janet Jackson’s “Nasty” only with an even thicker funk bump to it. Lyrically it goes well with the albums concept as O’Neal is attracted to a lady who does little more than put on series physical airs just to get attention. The song on the other hand makes no apologies for how funky it is. It manages to be stripped down and sonically dense all at the same time. And its probably my very favorite piece of funk from O’Neal.